Say "Hello!" to Mitch

Posted by BENEDICT ONG on August 13, 2024

Since the launch of our inaugural Chronicle in 2020, Mitch Mason has evolved significantly as a brand. We have meticulously defined our unique design language and are deeply grateful to have cultivated a dedicated fan base around the globe.

Our mission extends beyond simply crafting exceptional timepieces. We aim to build a personal connection with our community, accompanying you on your watch-collecting journey and the adventures you embark on while wearing a Mitch Mason on your wrist.

To achieve this, we embarked on designing a mascot that embodies our brand's core values of combining a sense of playfulness with a spark of excitement and creativity. Our goal was to create a character that truly represents the spirit of Mitch Mason. We teamed up with the talented Singaporean artist Jolene Tan (@fakejolart) to bring our concept to life.

After exploring various design directions, we narrowed it down to eight character concepts. Torn between a few strong candidates, we eventually selected concept number 8, which struck the perfect balance with its combination of maturity, versatility, and an adventure-ready look. This choice resonated with our vision, capturing the essence of what we wanted our mascot to represent.

This stage of the process was incredibly exhilarating. It felt much like outfitting a character in a video game. We had to choose the base outfit and color scheme, which proved to be quite a challenge due to the multitude of possible combinations. Each option offered a different nuance, making the decision both exciting and complex as we aimed to find the perfect balance.

In the end, we embraced the essence of Mitch Mason, favoring timeless simplicity. The sweater features our signature Mitch Mason blue, while the shirt is a subtle off-white, reminiscent of the patinaed lume found on our blue-dialed watches. The remaining elements are in a soothing dark brown, reflecting the tones used in our leather accessories.

So here we are, introducing Mitch, the charismatic and adventurous mascot of our brand! Mitch embodies the spirit of exploration and excitement, always ready to lead you on unforgettable journeys. With a vibrant personality and a knack for discovery, Mitch is your trusted companion in navigating the world of fun and possibilities. Whether it's scaling new heights, diving into uncharted waters, or simply enjoying everyday adventures, Mitch is here to inspire, entertain, and accompany you every step of the way. Get ready to embark on thrilling escapades with Mitch by your side, as together, we redefine what it means to embrace life's adventures!