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The Microbrand Watches Facebook group was launched in 2014, with the intention to create a friendly environment where everybody is welcome to share their passion for watches made by small companies. In order to give everyone a chance to be known and help budding companies reach potential customers, brand owners are free to showcase their collections. This year, the Microbrand Watches group and Mitch Mason Watches partner together to create a watch that commemorates this notion, the Maelstrom MBW Edition.

The Maelstrom MBW Edition's colorway will be selected by the Microbrand Watches group community (3 choose 1). This engagement is important as this is a watch that celebrates the support of every member, and everyone should have a part to play in its creation. The selection will be done via a Facebook poll in the group, which will last till 14th October 2021. Pre-orders will commence from 15th October 2021. Make your vote here.

Download press kit for Maelstorm MBW Edition



Mitch Mason reaches out to Indonesia through a collaboration with Indonesia’s largest microbrand watch platform, Horology Story. Horology Story was founded to keep watch lovers informed on the world of affordable horology. In a short span of time, it has impressively grown to be Indonesia’s largest microbrand watch channel, with a community of over 75,000 watch lovers.

The Maelstrom HS Edition celebrates our love and passion for watches. It will be made available exclusively for members of Horology story through its shop.

Download press kit for Maelstorm HS Edition